Sometimes everything is happening in front of our eyes, but we cannot see. Like the story of some movies, where we tend to trust what we are shown. Like, we were told that Bollywood films should be boycotted. Why? Because there is nepotism here, because there are no real stories here, if that doesn’t work, then it was given a different color. It was said that there should be boycott because Bollywood heroes and heroines do not think in the interest of the country, they deliberately defame a particular religion. We were told and we accepted. Whereas for just a moment in the tweet in which this thing was said, looking at the tweet below, then everyone would understand why it is being said like this.
See the tweets, they are telling that Bollywood is bad and who is good?
Next time whenever you see the trend of boycott of a film, look at every other tweet of trolls, you will see one thing in common. In every other tweet, there will be positive talk about some films, filmmakers and actors along with showing negative image of Bollywood film and its actors. That is, we are being told that Bollywood is bad and it is good. This hero is wrong, this hero is right. That is, gradually through hundreds, millions of such tweets, it has been deposited in our mind like curd that one hero is bad and the other is right. Now just think who is this second hero, which is good. What are the other movies that are true? Who are those good filmmakers who are making good films? Everything will be clearly visible how the mind of the audience is being played with.
Now just look at these things, the mind will be stunned
Who is benefiting the most from the opposition of Bollywood? South’s films will get the answer. Hollywood movies. After all, how did it happen that Akshay Kumar, who was the biggest patriot till yesterday, started being trolled as ‘Canadian Kumar’ despite paying the highest tax this year too. It is true that the makers of Bollywood have a famine of a new story, but then how a fresh film like ‘Anek’ got beaten up. If ‘Runway 34’ and ‘Lal Singh Chaddha’ are Hollywood remakes and hence should be boycotted, then what about a film like ‘Drishyam’, which has been remade twice in the South itself. Leave aside the rest, once upon a time Rajinkanth’s sinking film career was revived by the remake of 11 films of Amitabh Bachchan. The demand for boycott of Bollywood films is also on the issue that there is nepotism, if it is so, then why not from Chiranjeevi to Allu Arjun and Ram Charan to Mahesh Babu and Jr NTR in Tamil films, there all the same family. are from. (See full family tree at the end of the story)
It is not about Bollywood or South, it is about crores of rupees.
It is not about Bollywood vs South here. It’s not even a matter of who is good. Movies are entertainment. It doesn’t matter whether she is making in Mumbai or Hyderabad. Being made in Hollywood or in Korea. But it makes a big difference to the makers. It is such that now the budget of films has increased. That is, to make a profit, the bumper earnings of films are very important. With time, the budget of South’s films has also reached Rs 300-400 crore. That is, if a film made in a budget of 300 crores has to be saved from losses, then at least 400 crores will have to be earned and it is not just a matter of South cinemas alone. After the Corona era, there are about 10 thousand screens including multiplexes and single screens across the country. More than half of these are dominated by Hindi audiences. That is, if you want to earn, then you have to make inroads in the audience of Hindi.
If not released in Hindi, then these South films would get beaten up.
Let’s take the latest example. Yash’s KGF2 earned Rs 859.55 crore nationwide. While out of this only the Hindi version earned Rs 435 crore. Similarly, SS Rajamouli’s RRR earned Rs 772.10 crore nationwide. Out of this, the Hindi version earned Rs 266 crore. ‘Pushpa’ did a business of Rs 267.55 crore across the country. Out of this, only the Hindi version earned Rs 106.35 crore. Going back a little further, the filmmakers of South understood this math when ‘Bahubali’ was released in 2015. This was the first South film to be released pan India. The film earned Rs 421 crore nationwide, out of which Hindi earned Rs 118 crore. After this, when ‘Bahubali 2’ came in 2017, its figures surprised everyone. The film collected Rs 1030 crore across the country. Out of this, Rs 510 crore i.e. about 50 percent was earned from the Hindi version.
If there is no earning in Hindi then it is a fate
Another interesting thing is that in the eight months in which 26 out of 29 Bollywood films were badly beaten, in the same period many big films of South Cinema also flopped badly. Not only this, Kamal Haasan’s ‘Vikram’, Rakshit Shetty’s ‘777 Charlie’, Adivi Shesh’s ‘Major’ and Kiccha Sudeep’s ‘Vikrant Rona’ were also such films which were badly beaten in the Hindi version. The effect was that except ‘Vikram’, the rest of the films had to go to OTT to extract their budget. Not only this, the condition of ‘Vikram’ was so bad in the Hindi version that from the release of the film but till its end, it also yearned to earn one crore rupees in a day.
Vikrant Rona – Total Earning: 75.72 Crore, Hindi Earning: 10.67 Crore
Vikram – Total earnings: 237 crores, Hindi earnings: 9.75 crores
777 Charlie – Total earnings: 84.79 crores, Earnings in Hindi: 7.45 crores
major – Total earnings: 38.67 crores, Earnings in Hindi: 10.7 crores
Desire to be called an Indian star, but dialogue in Hollywood – My Tamil friend
These figures definitely make it clear how important a pan India release is for any big budget film. If you want to earn in hundreds of crores, then you have to release Pan India especially in Hindi version. But dragging the Hindi audience to the cinema hall is also a task. Because we all were watching dubbed versions of South films on TV for years. In such a situation, will the audience come to the cinema hall to watch these films? The answer to this question is suddenly the promotion of South films increased. Tamil-Telugu-Kannada and Malayalam actors say that they should be called Indian stars and not regional stars. What has been said is correct. It also shows the unity of the country. But it is interesting that in the meantime, when Dhanush is seen in the Hollywood film ‘The Gray Man’, Chris Evans calls him ‘My Tamil Friend’ in a dialogue of the film. If Dhanush wanted, he could have got this dialogue ‘My Indian Friend’ too, but it was not done there.
Sushant’s death, nepotism and Bollywood
After the death of Sushant Singh Rajput, there was a lot of chaos in Bollywood. There were allegations of nepotism on the industry even before, but after the death of Sushant, there was a big debate on it. Bollywood was surrounded from all sides. These allegations are also true in many respects. But there is also a truth that everyone from the political houses to the corridors of films took advantage of the death of our favorite actor Sushant Singh Rajput. Now when there is a boycott of Hindi films, here also nepotism is said to be an issue. Along with this, in the very next tweet, the simplicity of South’s superstars, their religious interest and being a family man is mentioned. Whereas the banyan of nepotism is so spread in the families of South that it is a big task in itself to be the hero of a common man there. It is also difficult for Kannada, Malayalam or Tamil film industries to spread their feet, especially in front of the Telugu film industry.
The Banyan Tree of Nepotism in the South
Allu Ramalingaiah’s family
Allu Aravind – Allu Arjun, Allu Shirish
Surekha – Chiranjeevi, Ram Charan, Nagendra Babu, Pawan Kalyan, Vijaya Durga, Varun Tej, Niharika, Vaishnav Tej, Sai Dharam Tej
Mohanlal – Pranav Mohanlal
Mammootty – Dulquer Salmaan
Fazil – Fahad Fazil, Nazriya Fazil
Akkineni Nageswara Rao – Satyavati Akkineni, Samanta, Akkineni Naga Sushila, Sushant, Akkineni Nagarjuna, Naga Chaitanya, Akhil Akkineni
D. Rama Naidu- Lakshmi Daggubati, Venkatesh, D. Suresh Babu, Rana Daggubati
Dr. Rajkumar – Puneet Rajkumar, Shiva Rajkumar, Raghavendra Rajkumar, Vinay
Thoogudeep Srinivas – Darshan Thoogudeep, Dater
tamil film industry
SA Chandrasekhar- Vijay (Thalapathy)
Kasturi King – Dhanush, Shivakarthikena
Shivakumar – Surya, Karti, Jyothika
Disclaimer: The views expressed in this article are the personal of the author.