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One Nation One Fertilizer Scheme: All fertilizers will be sold under Bharat brand, companies are not liking the scheme

Highlights

The government has brought this scheme to bring equality in the fertilizer brand across the country.
People of Pradhan Mantri Bhartiya Jan Fertilizer Project (PMBJP) will also have to put on fertilizer bags.
The government said in its order that fertilizer companies will not be able to buy old bags after September 15.

New Delhi. One nation-one fertilizer scheme is going to be implemented in India. Under this, all types of fertilizers will be sold in the country under the same brand name ‘Bharat’ from October 2, 2022. The government has brought this scheme to bring equality in the fertilizer brands across the country. The government has issued an order ordering all companies to sell their products under a single brand name of ‘Bharat’.

According to a report by Moneycontrol, after the implementation of this scheme, all types of fertilizers like urea, di-ammonium phosphate (DAP), murate of potas (MOP) and all fertilizers including NPK will be sold from Bharat brand only. From October 2, they will be available in the market under the names ‘Bharat Urea’, ‘Bharat DAP’, ‘Bharat MOP’ and ‘Bharat NPK’. Both private and public sector companies will have to give the Bharat brand name to their product.

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Will have to put PMBJP’s logo
Companies will not only have to give the Bharat brand name to their fertilizer products, but also have the logo of Pradhan Mantri Bhartiya Jan Fertilizer Project (PMBJP) on the bags. Under this project, the government provides subsidy on fertilizers. The name of the company will have to be written in very small words on the fertilizer bag. The government said in its order that fertilizer companies will not be able to buy old bags after September 15. Companies have been given time till December 12 to withdraw the old design bags from the market.

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companies not happy
Fertilizer companies are not happy with this move of the government. They say that due to the same brand name of the product of all the companies, their brand value will be lost. Fertilizer companies do a lot of activities to increase their reach among the farmers. In these activities, their brand is prominently displayed, so that the company’s brand is promoted. But now having a brand name companies will have to face difficulties in promoting their product.

Tags: business news, Business news in hindi, Farming, Fertilizer Shortage

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