Reliance Consumer Products Limited launches home and personal care range, expands portfolio

Mumbai. Reliance Consumer Products Limited (RCPL), a wholly owned subsidiary and FMCG arm of Reliance Retail Ventures Limited (RRVL), announced the expansion of its FMCG portfolio with the launch of home and personal care products range. The portfolio includes Glimmer Beauty Soap, Get Real Natural Soap, Puric Hygiene Soap, Dojo Dishwash Bar & Liquid, Homeguard Toilet & Floor Cleaner and Enzo Laundry Detergent Powder, Liquid & Bar.

Speaking on the launch, RCPL spokesperson said, “We aim to provide quality products at affordable prices to every Indian household. This range of home and personal care products has been developed keeping in mind the concerns of the ‘Real India’ consumer.

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Aim to provide high quality FMCG products at affordable prices
This portfolio expansion comes close to the relaunch of the iconic beverage brand, Campa, by RCPL. This reaffirms the company’s objective of providing high quality FMCG products at affordable prices to Indian consumers. These products will now be available across all channels, so that all retailers, including grocery stores, can offer a wide range of daily need products to Indian consumers.

TFM in grade-1 soap at least 76 percent
The company claims that Glimmer, Get Real and Purik soaps are grade-1 soaps along with being economical. In this, the total fat matter (TFM) should be at least 76 percent. These come with a variety of fragrances. Glimmer includes Rose, Jasmine, Lavender and Floral Burst variants. Get Real has sandalwood, neem and mixed herbs, while Puric soaps will be available in the scents of Active Power and Turmeric Aloe.

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Dojo Dishwash Liquid will make washing dishes easier
Similarly, with its unique 2X Power Wash formula with Bio-Enzymes, Dojo Dishwash Liquid makes dishwashing a breeze. Dojo aims to free millions of consumers from the tedious and boring task of dishwashing. In addition, RCPL will launch a highly effective and wide range of toilet and floor cleaners under the Homeguard brand along with laundry detergents (bar, liquid and powder) under the Enzo Smartwash brand.

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Tags: Reliance, Reliance Retail, Reliance retail arm