HomeLifestyleReliance will become the country's largest multi-brand confectionery, keeping an eye on...

Reliance will become the country’s largest multi-brand confectionery, keeping an eye on the sweet market of 50 thousand crores


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New Delhi. Good news for sweets lovers, now more than 50 famous confectioners of the country have started getting sweets at Reliance retail stores. The Indian traditional packaged sweets market is estimated to be around Rs 4,500 crore and is expected to grow to Rs 13 thousand crore in the next few years. Whereas the unorganized sweet market is believed to be worth about 50 thousand crores. Accordingly, there is a huge earning opportunity in the organized sweets market, which Reliance does not want to miss.

Traditional confectionery shops used to be crowded, but they did not have access to the country’s sweet market. The negative news related to fake Mawa and purity from above had broken the back of the confectioners. In association with Reliance Retail, these renowned and traditional confectioners are now expanding beyond the regional markets to enhance the taste of customers across the country through their exclusive sweets. The era of evergreen canned rasgullas and gulab jamuns will always be there, but confectioners are now doing many new experiments with packed sweets as well.

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The story of Ajmer’s Chavnilal Halwai was similar to the thousands of confectioners working in the country’s famous but limited market. There is a line of buyers outside the shop since morning. The income is also fine, but after all, how many customers can be satisfied with one shop. Reliance Retail is working closely with traditional confectioners to increase the shelf life of sweets and namkeens of confectioners like Chavnilal and ensure that customers get the freshest sweets.

The new generation of Chavnilal wants to take the sweets and namkeen of 70 years old shop from the streets of Ajmer and take them to every corner of the country. Hitesh, 34, handling the business, says, “We have received offers from many big establishments to open retail outlets, but this business takes a lot of capital. Our sales have doubled since our partnership with Reliance as the company has introduced us to automation and mass production. Our shop has been made a national store by Reliance Retail.”

Popular sweets include ‘Til Besan Laddu’ by Kaleva, ‘Mumbai Halwa’ by Ghasitaram, ‘Darbesh Laddu and Fenugreek Laddu’ by Prabhuji, ‘Malpua’ from Doodh Mishton Bhandar (DMB) and Mysore Pak and Dharwad Peda from Lal Sweets at Reliance Retail. Available at stores. Chavanilala Halwai’s famous Kachora and Chocolate Barfi will soon be available at Reliance stores.

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Damodar Malla, CEO, Grocery Retail, Reliance Retail said, “We aim to be the largest multi-brand confectionery in India. We want that the traditional sweets should not remain confined to a particular area and reach every nook and corner of the country. Like rasgulla from West Bengal and Orissa can sweeten the mouth of a customer from Tamil Nadu.”

To increase the sales of traditional sweets, Reliance Retail has made multiple bay and free standing units in the stores. This is somewhat similar to what retail stores do to sell chocolates. Reliance Retail is also helping regional sweet makers develop single-serve packs, meaning a customer can buy a small pack of desi Mysore pak or laddus instead of Ghanaian dark chocolate.

(Disclaimer – Network18 and TV18 companies operate the channel/website, controlled by Independent Media Trust, of which Reliance Industries is the sole beneficiary.)

Tags: business news in hindi, Reliance, Reliance digital, Reliance industries



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