HomeSportsIndian broadcasters did not participate in ICC Media Rights Auction, August 16...

Indian broadcasters did not participate in ICC Media Rights Auction, August 16 is the last date

Star Sports & Sony Sports: Indian broadcasters have threatened the International Cricket Council (ICC) with boycott. ICC is upset with this threat from Indian broadcasters. Although no official statement has been issued by the ICC so far, it is being said in media reports that Indian broadcasters have threatened to boycott the ICC tender process. ICC is very upset with this attitude of Indian broadcasters.

Indian broadcasters did not participate in the mock auction

It is noteworthy that the ICC organized a mock auction session. India’s top-4 broadcasters Star Sports, Sony Sports, Zee and Viacom18 did not participate in this mock auction. According to an ICC official, this is really shocking and surprising. He says that the kind of attitude shown by Indian broadcasters is not right. At the same time, he said that we have given clarification on almost every issue, but despite this, this attitude of Indian broadcasters is surprising.

Last date of 16th August mock auction

Actually, the mock auction has been organized from August 12 to August 16, but till now no Indian broadcasters have participated in this mock auction. Although, it is believed that it can be extended till August 17, but no official statement has been issued so far. At the same time, now it will be interesting to see whether any Indian broadcasters become a part of this mock auction till the last date.

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