Liquor will be available at a special place away from the stadium
Champagne, wine, whiskey and other ‘alcohol’ will be served in the ‘luxury hospitality areas’ of the stadium. Beer will be the only ‘alcohol’ sold to regular ticket holders outside these venues. AB InBev, parent company of World Cup beer sponsor Budweiser, did not immediately respond to a request for comment. AB InBev, the company doing this work, has sent a lot of stock from Britain to Qatar.
Budweiser and FIFA’s old relationship
Budweiser’s parent company has had a partnership with FIFA that began with the 1986 tournament and is in talks to continue it for the next World Cup in South America. When Qatar began the bidding process to host the World Cup, the country agreed to respect FIFA’s commercial partners and did so when signing the contract after winning the vote in 2010. At the 2014 World Cup in Brazil, the host nation was forced to change a rule allowing the sale of alcohol.