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‘Special beer’ will be available in the stadium … Fifa World Cup finds its way out, special bottle will collide

Doha: The sale of any kind of sharah (alcohol) was banned on Friday in eight stadiums of the FIFA World Cup. Non-alcoholic beer will definitely be sold during the tournament. The decision was taken just two days before the start of the FIFA tournament. FIFA has taken this decision keeping in mind the profit and loss to its sponsor Budweiser.

FIFA said in a statement: “Following discussions between host country officials and FIFA, the sale of alcoholic beverages at FIFA ‘Fan Festivals’, other fan venues and licensed venues has been removed from the stadium area.” It was decided to pay attention.

Liquor will be available at a special place away from the stadium

Champagne, wine, whiskey and other ‘alcohol’ will be served in the ‘luxury hospitality areas’ of the stadium. Beer will be the only ‘alcohol’ sold to regular ticket holders outside these venues. AB InBev, parent company of World Cup beer sponsor Budweiser, did not immediately respond to a request for comment. AB InBev, the company doing this work, has sent a lot of stock from Britain to Qatar.

Budweiser and FIFA’s old relationship

Budweiser’s parent company has had a partnership with FIFA that began with the 1986 tournament and is in talks to continue it for the next World Cup in South America. When Qatar began the bidding process to host the World Cup, the country agreed to respect FIFA’s commercial partners and did so when signing the contract after winning the vote in 2010. At the 2014 World Cup in Brazil, the host nation was forced to change a rule allowing the sale of alcohol.



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