HomeTech newsItalian company's re-entry in the Indian market, will launch four bikes simultaneously

Italian company’s re-entry in the Indian market, will launch four bikes simultaneously

New Delhi. Italy’s popular motorcycle company Moto Morini can once again enter India. The company has announced that it has joined hands with Adishwar Auto Ride India Private Limited (AARI) to re-enter the Indian market.

Moto Morini also said that it plans to launch four products in the country. The company’s motorcycles have been designed and developed in Italy and will be launched in India in collaboration with AARI. The company was founded in 1937 by Alfonso Morini. The company has made many racing bikes till now. It was known for making lightweight, fast racing bikes during the 50s and 60s.

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India will soon enter
Earlier in 2013, the company partnered with Mumbai-based Verdenchi Motorcycles to establish its presence in the country. Hence, this is going to be the bike maker’s re-entry in India. Also, Moto Morini is the third foreign bike maker with whom it has been associated in the last four years.

The company will set up a dealer network
Moto Morini also claimed that it plans to launch not only an exciting portfolio of four products in India but a wider dealer network across the country. The motorcycle manufacturing company claims that these touchpoints will allow the customers to experience the new product offering.

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The bike will be launched in the premium mobility segment
Speaking about the partnership, Vikas Jhabakh, Managing Director, AARI said that this collaboration will create value through its relationship with the customers. He further added, “With the launch of Moto Morini, we aim to cater to the needs of Indian buyers in the premium mobility segment. With our tenure and experience in the super bike segment, we are sure to establish the brand successfully in the country.”

Tags: auto news, Autofocus, Car Bike News

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