Twitter News: Twitter has told its advertisers that its daily user growth has hit an “all-time high” since its acquisition of Elon Musk last week. Recently, many advertisers are leaving these social media platforms amidst the commotion in the company. Many more people are also talking about leaving Twitter and in such a situation, the growth of Twitter users is astonishing.
According to a company document quoted by The Verge, Twitter’s monetizable daily users (MDAUs) have grown by more than 20 percent after the acquisition of Elon Musk. Twitter’s new CEO Elon Musk has also tweeted about this and has spoken of users coming to the all-time high. However, only last week, Twitter’s new owner Elon Musk had said that the company is losing crores daily and on the basis of this, he has no other option but to lay off the company.
Twitter’s biggest market is growing fast
According to the document, “Twitter’s largest market, the US, is growing even faster.” According to the report, Twitter has added more than 15 million MDAUs ‘quarterly billion-mark’. Twitter last reported 237.8 million MDAUs and 16.6 percent annual growth in its second quarter.
Many companies are stopping their spending on Twitter
Meanwhile, Volkswagen Group joined several other companies in curbing their spending on Twitter, over concerns that their ads could appear with problematic content.
According to reports, Danish brewing company Carlsberg Group also said that it has advised its marketing teams to do the same. United Airlines has also stopped advertising on Twitter.
Musk had said – a huge drop in Twitter’s revenue
Musk said last week that Twitter had seen a sharp drop in revenue because activist groups were putting undue pressure on their advertisers. In a tweet, the new Twitter CEO said that these active groups are destroying freedom of expression. Twitter’s FAQ for Advertisers states that “hate speech levels remain within historical norms, representing between 0.25 percent to 0.45 percent of tweets per day among hundreds of millions of people.”
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